Role: Senior Producer
Location: Los Angeles
Agency: Opinionated Group
Awards: 2023 Silver - Gail Awards - Experiential and Contextual

Depop is a globally recognized online fashion marketplace with over 30 million users that focuses on sustainable, peer-to-peer fashion.

For this unique campaign, we wanted to show how anyone could find fashion inspiration from their environment, which was then readily available on Depop. 

Partnering with 11 iconic Los Angeles establishments and neighborhoods over a 6 week period, each location was paired with an LA based creator who put together outfits inspired by that location. This included working with SAG talent, agents, and managers.

We incorporated thoughtfully integrated QR codes (turntable mats, banners, decals, skateboards, coffee sleeves, and more) as a straightforward way for users to scan and be taken directly to a curated page of apparel that was inspired by whichever location they were at.

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